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Key McKay & Co | Where Strategy Finds Its Voice.

Stop Selling Short: Strategic Solutions for Revenue-Driven Organizations

Your talent is ready to scale, but your systems and messaging are holding them back. Key McKay & Co provides the only dual-path solution that optimizes your sales ecosystem while training your leaders to deliver with measurable impact.

Business Development Strategist & Leadership Coach

The Cost of the Communication-Process Gap

Companies routinely invest in costly training programs or complex CRM solutions that fail to deliver ROI. The reason is simple: great people fail in poor systems, and great systems fail with poor communication. This gap is where revenue is lost.


The Key McKay & Co Solution: I don't offer generic workshops or off-the-shelf consulting. I integrate bespoke communication frameworks (The ROSI Maximizer) with technical process design, ensuring your investment pays dividends in both people performance and pipeline efficiency.

Full Cycle Business Development Solutions

01

Sales & Pitch Mastery 

Corporate Training 

Focus: Front-Line Performance


The Challenge: Sales teams are pitching products, not value, resulting in high effort, low conversion, and wasted sponsorship/marketing spend. 


The Solution:

To reverse this financial drain, I implement the proprietary ROSI Maximizer Framework. This equips your Business Development teams with the exact strategy and language needed to convert high-volume visibility into qualified, closed leads.


Key Deliverables Include:

Strategic Objection Handling
High-Impact Elevated Pitch Training
Custom Team Messaging
ROSI Maximizer Implementation Workshop
Inquire for Team Training

Strategic Consulting

Process & Systems 

Focus: Pipeline Efficiency


The Challenge: Your internal systems are fractured. Poor CRM workflows, disjointed automation, and a lack of process standardization are causing lead leaks and make reporting impossible.


The Solution: To solve this critical revenue problem, I act as your embedded Strategist. I audit your existing sales ecosystem, design a streamlined process, and ensure your technology directly supports your revenue goals.


My Strategic Partnership Delivers:

Comprehensive CRM Workflow Audit
Pipeline Design & Optimization
Sales Automation Blueprint
Lead Retention Strategy Mapping

02

Key McKay TEDx Wilson Park Speaker
Book a Strategy Audit
Key McKay TEDx Port Saint Lucie Event Curator

03

Executive Authority

Leadership & C-Suite Training  

Focus: High-Stakes Influence


The Challenge: C-Suite presence is not equal to company position, creating credibility gaps during investor engagements, media appearances, or critical keynotes.


The Solution: I provide specialized, high-stakes coaching to ensure executive presence commands confidence, delivers a powerful visionary narrative, and protects the company's brand during crisis or high-growth opportunities.


My Executive Coaching Focuses On:

Investor Confidence Pitching
Executive Stage Presence Mastery
Media & Crisis Communication Strategy
Visionary Narrative Coaching
Request Custom Executive Program

Why Partner with a Dual-Threat SME?

You get both the communication strategy and system architecture expertise

the essential combination required for sustainable growth.

The Challenge with 

Siloed Expertise


Traditional Trainer: Fixes the people, but the leads still get lost in a broken CRM.


Traditional Consultant: Fixes the process, but the team can't communicate the new value proposition.


Result: Wasted investment and no sustained growth.

The Key McKay & Co Advantage 

is an Integrated Solution


Empower Your Team: By providing measurable, ROI-focused communication systems.


Fix the Process: By optimizing the CRM and workflows to support the human effort.

Result: Seamless execution, maximized pipeline efficiency, and measurable revenue growth.

Ready to Close the Gap Between Talent and Technology?


Let's discuss how to transition your team from high effort to high performance.

Request a Corporate Strategy Proposal